ISOI

Founder Jinmin Lee spent 10 years researching natural skincare ingredients and founded ISOI on the basis that the technology behind how they’re mixed is just as important as the ingredients themselves.

The result – high-quality botanicals that are kind to skin, cocktailed together into gentle, non-irritating formulas that truly help to heal, soothe and perfect skin. It’s no wonder that ISOI is now one of the most popular natural skincare brands in Korea.

Proving its quality status even more, ISOI is all about transparency too. You’ll find a full list of ingredients on every package.

Efficiency is equally a brand pillar and each of their trending products focuses on increasing your skin’s own ability to restore itself back to health.

We love the Blemish Care Serum, a 5-star product that’s gone viral thanks to its ability to tackle and erase hyperpigmentation. Equally of note are the Blemish Care Tonic Essence and Eye Concentrate to truly offer a smooth, clear, even complexion free of dark spots, circles and patches.